In the village and beyond

Big "Build a Bear" Brother?

Here's a funny article making its way around the internet pointing out that Build-a-Bear is essentially "harvesting" personal information from small children with parent's not giving it a second thought.

In Build a Bear's defense, I understand the value of demographic information and direct mail database building, but I find this backlash against the company just funny. The company's privacy policy is a bit creepy when you read it, so I urge anyone who has filled out these bogus birth certificates to contact BAB and get your information taken off their records.