
As many of you may remember, I posted a pic of the b-day present that John and April sent me last year:
http://kr8z8.blogspot.com/2009/04/bday-present.htmlTo my surprise, the author who is an MIT professor in the Media Lab came to give a talk at Sloan on behalf of the Marketing Club and the Isreali Club. So I brought my book and went and got it signed! The talk was pretty cool discussing how peoples' behavior is quite counter intuitive to how you would think people would behave. One such example he gave was research he was doing that would be applied to outrageous Wall Street CEO bonuses, and how this could possibly hinder performance. Of course, none of the companies wanted to do any experiments or even studies with him because they rationalized that their CEO's were extra special and above these kinds of compensation studies.
But then he spoke about healthcare applications and how physician compensation must really change from the a reward per service model, which will only promote the most expensive procedures and treatments.
The inscription above reads "Dear Kim, Irrationally yours, Dan Ariely"
Cool stuff!